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Melco Resorts & Entertainment Limited 其他  
 
 

Director, Guest Engagement - Marketing - 030912

POSITION SUMMARY:

The Director of Guest Engagement - Marketing is the driver and converter of guest engagement opportunities across all Melco properties as well as the key manager of the club membership program.

This person must be guest-centric, highly collaborative, bring a structured approach with exceptional and effective communication skills suited for internal and external audiences, to ultimately achieve a healthy return on investment in line with company business objectives.

 

PRIMARY RESPONSIBILITIES:

  • Identify key guest retention opportunities contributing to the overall guest engagement strategy and objectives, tailored and suited to each of the property audiences
  • Define and maximize the overall guest contact / communication strategy / touchpoints to maximize visits and provide engaging experiences for guests on property
  •  Lead and manage guest engagement activities on the master promotional calendar; establish critical paths and inform / activate related personnel for timely execution; monitor and communicate results to related stakeholders and management
  • Leverage relationships with internal and external departments / partners to identify opportunities for increased awareness, loyalty, revenue and profitability to the businesses involved, while highlighting luxury experiences and services to be offered to guests
  • Coordinate and set operational procedures for VIP / guest engagement activities
  • Be the key driver and ambassador to the club membership program:
  1. Maximize awareness of program across properties e.g. drive and manage marketing materials, digital touchpoints, internal and external communications
  2. Manage a consistent quality monitoring of the club membership program, regularly feedback, and propose potential opportunities to key stakeholders.
  3. Extract insights from historical data and measure performance of the program for efficient management and execution
  4. Identify opportunities and conduct negotiations with potential partners; manage the implementation of approved initiatives
  5. Ensure all guest facing / CRM communications – printed or digital – including (but not limited to) the club membership program, adhere to the company quality standards, brand guidelines and client engaging wording following the appropriate approval processes
  • Prepare all aspects related to the annual budget and ensure effective and efficient expenditure
  • Act as a Guest Engagement ambassador to drive the guest-centric mindset
  • Manage, mentor, guide direct report(s), collaborate with an open mind, effectively listening to feedback of partnering teams Qualifications

 

QUALIFICATIONS & EXPERIENCE:

Experience

  • At least 8-10 years’ solid marketing management / CRM and team leadership experience.
  • Extensive experience in a related Marketing environment at a senior level.
  • Proven experience and a strong understanding of CRM
  • Experience working in collaborative environments requiring communication and feedback from multiple partners, stakeholders and senior management Education
  • Relevant tertiary qualifications in a related area e.g. Bachelor of Marketing, Communications, Business or International Studies
  • An MBA is an advantage

 

Skills / Competencies

  • Analytical thinker, collaborative, diplomatic, flexible with excellent presentation skills and strong oral and writing capabilities; confident, professional and problem-solving attitude
  • Strong negotiation skills and the ability to translate concepts into business opportunities
  • Ability to manage, mentor and develop a team effort by motivating others to achieve business objectives and common goals with an encouraging, open mindset
  • Ability to develop and build a strong network of contacts and manage projects that require influencing and collaboration with partner teams
  • Strong attention to detail and the ability to work accurately under pressure
  • Competent budget management
  • Efficient time management and organisational skills with the ability to manage multiple projects simultaneously without compromising on quality
  • Naturally optimistic and open minded to changes, innovative ideas
  • Good understanding and strong interest in luxury brands and aspirational lifestyles
  • Passionate about elevating guest experiences and CRM
  • Strong computer literacy, including Word, Excel, PowerPoint
  • Familiarity with social media communication e.g. Wechat, Facebook …
  • Good written and verbal skills in English and Cantonese are essential
  • Strong Mandarin written and verbal skills are an advantage

 

To apply or for more information, please visit our website: http://mycareer.melco-resorts.com/opportunities/

Suitable candidates will be invited for an interview within 4 weeks of their application. All information collected will be used for recruitment purposes only.

 
 
  Work Exp.:   8-10年
  Education:   學士-MBA
  Monthly Salary:   薪酬面議
  Job Type:   全職
  Location:   氹仔島
  Last Updated:   2018/03/29
  Deadline:   廣告/媒體/娛樂 > 設計/平面設計
   
   
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